Submitting your information for Dancenet (or
- send me your information in a text message. I can copy & paste
- put the important information at the top of the mesage so I can
prioritize the message.
- do make sure your Facebook page can be read by people who *aren't*
- send me press releases or long newsletters. It takes a long time
to read through them to get the information I need.
- send just graphics with embedded information. I can't cut & paste
from graphics and I'm more likely to make a mistake with them.
- expect me to get the information from your website.
I recently timed how long it took to get the street
address off someone's website because they left it out in the email. Took about 45 seconds
out of my life.
Imagine having to do that with every calendar listing I get?
if you are a dance teacher, organizer, or otherwise
promoter, it's in your best interest (and your job) to get your information to me as
soon as possible and in a clear format so it takes very little effort
and time for me to put it into the webpages. I provide a free venue to
promote your event to thousands (actually, *tens* of thousands) of people
every month. Take advantage of that. Unless I know you well and I attend
your event, I have no reason to care whether you succeed or fail so make it
convenient to take time out of my day to type your information into these
For the most part, calendar listings are one-shot dancing events, though workshops (see
below) and dance weekends are included. Note that there are calendars for each of the
New England states and for the different parts of Massachusetts. On which pages the events
are listed is determined by the (sole) discretion of the editor.
On the front page,
the icon is a link
to that region's calendar. Go ahead and check them out!
- Name of the event: For example, Boston Swing Dance Network monthly dance.
- Type of event such as West Coast Swing or Ballroom .
This tells people if the venue offers (or doesn't offer) the type of dancing they
want to do. Tell me if it's a benefit or for a charity.
- Address: Most people use a GPS; most smartphones have them built in. Give them
an address they can enter into the GPS. "Town Hall" is not enough.
A link to online mapping sources like
Google Maps or
MapQuest is extremely helpful but not required.
And indicate which state you're in.
- Live music? You can always to go a dj dance anytime, but a band that shows up
only once in a while is a draw and might get people to leave their homes instead of
lounging in front of the TV. Include a website where they can go and find out more
information about the band. Note: Some people are careless enough to have the same name
as another local band so a link to their website is a really good idea. (for example,
there are *two* bands on Cape Cod that are named the "Moonlighters"; one is a big band,
the other is more of a rockish/pop band.)
- Time: This is especially important for non-regular events or for public restaurants
or bars that are not regular stops for dancing. Tell us when the band will be playing.
Give them a chance to have dinner before the band starts. And tell us when the event is over.
- Dance floor? Sure, people might be interested in dinner and listing to
a favorite band, but the real audience of this website are the *dancers*. Tell your
audience if they can expect to be able to dance at your venue. If it's a favorite band,
some people might show up even if there's no dancing.
- Contact information: Give me an email address or a phone number. I don't want people
asking *me* for more information. And please INCLUDE the area
code. The standard US phone number has *10* digits.
- If this is a regular event, give me the calendar dates for as far as you know the venue will
be open. "Open every Saturday in 2015" is not good enough because it doesn't
tell me you've actually looked at a calendar and considered any possible holidays.
Remember, the more dates you provide, the longer people can plan ahead for going to your
Places to go dancing or new Dance Studios
If you're submitting your dance venue for the places to go dancing page or
for the dance studios/schools page, take a look at the other
listings on those pages and send me similar information. Don't have
a website? Then, perhaps you should start thinking about getting one. How else are you
planning on promoting your dance venue on the Internet? Let me know if you have a public
if you're a dance teacher, put your schedule on a (i.e, *your*) website so people can
just look it up. You might only have contact with a customer when they show up for a
class. Tell them what classes you have, where they're held, and when they are being
held....on your website. They might not want to actually talk to you on the phone.
- The name of the venue. Example: Hop To The Beat Dance Studio
- the website address/URL, if you have one. A public Facebook page is fine too.
- Street address: Your customers have GPS and GoogleMaps.
- Contact information: Email address and/or phone number. Remember, there *are*
still people who prefer to talk to someone on the phone or prefer to
do all communications through email. I prefer an email address.
- A *brief* line or two about your business. Basically, tell people what you offer.
Everything is subject to being edited.
- Anything else I've missed that might help my readers consider your venue.
Major dance events
This applies mostly to the "swing-related" events. That includes East Coast Swing,
West Coast Swing, Lindy Hop, Balboa, Blues, etc. I consider these multi-day "National Events"
for which people will drive for more than an hour (or even fly) and stay all day(s).
Sorry, I'm not into ballroom so I generally won't list ballroom weekend events.
Tango events go elsewhere.
- Name or type of event Example: Beantown Lindy Hop Camp
- Where is the event? Is it a hotel or hall. Links are good.
- Address: A link to a web map or directions is nice but at least tell them
what to type into Google Maps, Mapquest, or their GPS. Don't assume I live in
your state or country so give me that information.
- Name of any live bands. Include website addresses if they exist. Live music is an
"attraction" and a plus.
- Times and dates
- Does this event includes "big name" teachers that people don't see all the time.
- Logos! This is optional, but it makes your event stand out.
- Anything else I've missed that might help my readers consider your venue.
Workshops are multiple classes taught on a day or over several days by "big name" visiting
teachers. Think Mario Robau, Jr.
or Sylvia Sykes. Would you schedule
your weekend around their workshops or the other way around, and would you drive an hour
to take a workshop with them?
A workshop taught by a local teacher is still just a local event and a regular
part of that teacher's normal schedule. Because that local teacher can be seen teaching classes
and workshops all the time locally, their "workshops" won't make the local Boston
calendar; they might get listed in another calendar for an area in which they don't live.
- Name of the instructor(s).
- Where the workshops will be held. Website addresses are always welcome.
- When are the workshops?
- A link to a page where the classes are listed. Don't assume people will get that
information from a flyer. As a matter of fact, most dance organizers don't bother
dropping off their flyers at all the possible dance venues so many possible customers
won't know about the event. Use this website to reach those potential customers!
- Pictures! A picture is definitely worth a thousand words. Try to include a picture
showing the instructor dancing or teaching. Show them *moving*.
- For examples, check out the workshop pages at
- Don't make me chase you down for anything else I need but haven't mentioned.
Any other type of listing
Look at the other listings on this website. If it's related to (swing) dancing, there's
probably a good example of a typical listing available. You can probably figure out what
you need to send to me.
If you need to know the reasons why this format exists, please refer to the list of
Benson Wong. All Rights Reserved.